FB have decided to replace relevance scores from 30th April 2019 with;
Stories are BIG across FB & IG! Twitter is also bringing in a feature that has an air of stories about it. You need Stories, you need a strategy for Stories, even if it's just to create one!
Consider your brand story, brand colours, a theme that is easily identifiable as you. Use the options available to add a location, stickers, tag someone, or add a poll.
Make it fun and engaging and most of all tell a story!
Do you run a FB Group? Should you be running a FB Group?
A Group is your party and you're the host! Make sure people are connecting with other party go-ers and having such a fab time they don't want to leave.
Consider what you are posting to achieve the best engagement and value to your guests as possible, maybe even consider a Community Manager to keep interaction and engagement going.